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More Sales From Your Landing Page


By helwertsteven at 2010-09-30 01:07:16
A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course... a landing page is the putting green that you drive the ball (prospect) to. Once on the green, the goal is to get the ball into the hole.

This goes along with people wanting to scan, not read. Sometimes the only thing someone will read is the headline. The keywords that you are focusing on should be in the headline, plus reaching the customers self-interest.

The difference between a landing page that converts and one that bumps visitors off to the link down the line is well within your ability to control. Refine the elements.

The landing page is where a link in an ad, email or article directs a visitor. It is usually the visitor's first impression of your site. Studies have shown that when visitors arrive at a website, they're asking themselves, "Is this what I'm looking for? Is this going to waste my time? Is this trustworthy?" A large proportion of visitors leave a website within eight seconds.

Either your website is selling products or offering certain professional services or maybe promoting affiliate programs, whatever type of business you are trying to establish online thru your website - your landing page design, look, and feel will be the most influential factor that will determine whether you have the ability to convince your visitors into buying your product or even avail the services or programs you offer and recommend them.

Landing pages are used by marketers to receive traffic from many destinations, including Twitter. The basic theory with landing pages being that you have a single, easily digestible message to deliver, and a single required action you wish your customers to perform.

List building can be effectively done with your PPC campaign. The reason for this is simple, you will only have people view the landing page, that are searching for certain things that relate your list. In other words, if you are dealing with golf clubs, people searching for cat pajamas will never see your landing page.

A landing site not only focuses on your landing page it also has multiple pages, many articles, and useful resources for your potential customers. In other words you are not just building a sales site, but a site that is richly filled with content. Many internet marketers build entire blogs around a main offer and include related offers, called the upsell, as well.

However, it may have the necessary links pointing to the other pages of the website. On the other hand, the mainstream website will have another page similar to the landing page for organic ranking purposes.

Moreover, the content of a PPC landing page is developed differently. It is developed to generate leads or sales quickly by decreasing the funnel or path the user have to tread in order to complete a goal. However, if you have a single page which is being used as a landing page for PPC campaigns and organic listings then there is nothing to worry about.

Read about content writing also read about manual article submission and seo services

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