Outbound links are the links placed on your website to a third party website or blog. If you have a website A and you create a link to another site B, it's an inbound link for site B and outbound link for site A. Outbound links are created in order to reciprocate an inbound interconnection on other's website or to share a resource, article etc.

An outbound interconnection on your site is often rewarded by a reciprocating inbound link on the site that you linked to. Several people have done tests to learn about the effect of having outbound links on a page.

You are placing a good content on your site and also linking the users to other site for more information on the same topic, so the way you are streaming your information makes the user feel you are well in touch with the domain and carries required expertise, and thus the visitors put more trust in you.

The simple solution is to start by knowing which of the pages of your blog or site that ranks high in the search engine result pages and those that rank low. You will discover that some pages of your site or blog are ranked much higher than others.

However, outbound links are probably one of the smaller elements that factor into how a site is ranked in search engine listings (the big ones being inbound links and tags).

Nonetheless, they do seem to makes some difference. Having OLs to quality sites appears to actually help your search engine ranking. However, if your site has too many OLs, search engines might actually frown upon it.

Outbound links can be a good way to establish good relations with other bloggers and webmasters who are involved in the same industry as you.

You'll be sending traffic from your site to a well established industry site can be a good way to get on their radar or open up a conversation with them. Having quality OLs is also a good way of showing your visitors that you know your niche well.

For a company that needs a high page rank on its website outgoing links are recommended to be used with discretion. Citing credible sources within outbound links on the other hand has been proven to be a good way to increase the quality of traffic. This is true for almost every website that is offering new products and services.

Linking is good so long as the links are to quality web sites. Linking without worrying about the site you are linking to, or linking to bad quality sites, can cause you more damage than good.
Before linking to a website you need to ask yourself if the website has relevant information to your website.

Know where your link will be placed in relationship to the website's home page. The more clicks it takes to get to your link, the less traffic and weight your link receives. This does not mean a link on another page is not valuable, but as a general rule, a link on a home page will get the most traffic, while receiving the full weight of the websites PageRank.


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